I don't recommend transferring points unless you just need a few, in order to purchase a particular fare. This is a tiered offer, with bonuses starting at 60% when you purchase a minimum of 3,000 points and grows based on the number of points you buy. Rapid Rewards Points can be transferred in blocks of 1,000 during promotional periods (and 500 points at all other times) with a minimum transfer amount of 2,000 points and a daily maximum of 60,000 points. Transferring Southwest Rapid Rewards Points. The value of Southwest points vary. Southwest just launched a new buy-points promotion which can get you up to 70% bonus points. The price of Southwest points depends on how many points you’re purchasing as well as whether or not there are any current promotions. If you booked a $200 flight, then switched to a different flight later on that cost $193, you now have a $7 travel fund from Southwest. This is great and one of the many reasons that diehard loyalists love Southwest: No hidden fees, and you can even … The price of Southwest points varies depending on how many you are buying at once. Southwest Airlines charges $0.01 center per Rapid Rewards point you are looking to transfer. The fee to transfer points is 1 cent per point, and that eats up about half of their value. Purchases of 5,000 – 60,000 points cost 2.75 cents each. In rare circumstances, points transfers are not allowed at all. Costs to transfer points to another Member must be paid for with a credit card, and transfers can be made through Southwest.com . I calculate it by dividing a given fare price in cash by the number of points it costs. The Value of a Southwest Point. Look out for occasional promotions where you can purchase points at a discount. Southwest has always charged a fee (1 cent per point) to transfer points from one account to another. Southwest Airlines Anytime fares cost 78 points per dollar Business Select fares cost 78 points per dollar This means that Rapid Rewards points can be redeemed for somewhere around 1.3 cents each towards the cost of a ticket, which is in line with how I value the points . This means each Southwest point is in theory worth ~1.32 cents ($1 / 76 Southwest points) towards Southwest’s cheap Wanna Get Away flights. They utilize a 3rd party company (points.com) to manage the points sale and transfer function. Not bad! The number of points needed to book a Southwest Airlines flight depends directly on the advertised fare. But we could have done it for even less had we avoided purchasing points. How Do I Transfer Travel Funds to Rapid Rewards Points? Normally, buying between 2,000 and 4,000 points will cost 3 cents a point. Rapid Rewards members will now have the option to convert Travel Funds into Rapid Rewards points at a rate of 1.28 cents per point through Dec. 15, 2020. 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